During my three years as the public relations specialist with ASI, a $61M architecture and engineering firm in Indianapolis, Indiana, my news releases and networking efforts with local and national press contacts garnered the firm over 500 media mentions in print, on the radio, or on television.
The two projects reported on most were the “teardrop”-shaped roundabouts in Carmel, Indiana, the first of their kind in the U.S., mentioned in more than 25 publications, as well as the story of the firefighter who brought 9/11 memorial beams to Indianapolis in remembrance of the tragic events that took place a decade earlier, which my firm volunteered to help erect and which garnered more than 12 mentions in the media. The roundabouts in Carmel, designed by ASI’s engineers, also won 12 awards, including the American Public Works Association’s 2012 Project of the Year, and an award submittal I wrote on behalf of our client recognized Carmel’s Mayor James Brainard with the 2012 American Council of Engineering Companies’ Indiana Public Service Award.
The most notable media mentions I secured for the firm included coverage by USA Today, AutoGuide.com, Buildepedia.com, Concrete International, Midwest Construction, Road and Bridges, Engineering News-Record (ENR), Chicago Tribune, CNN, BBC (UK), WISH TV 8, and other television stations, as well as steady coverage by Midwest newspapers and websites like The Indianapolis Star, Indianapolis Business Journal, Building Indiana News, and Inside INdiana Business, Northwest Indiana Times, and the Journal & Courier (Tippecanoe County, Indiana), which now cover the firm regularly.
The images above represent some of the more outstanding samples of media coverage that my writing skills made possible for this company.
NATIONAL TV COVERAGE
Thanks to my legwork, the firm was chosen over more than 60 competitors to be aired on national television on the ION Network for a 3 1/2-minute segment on “World’s Greatest!…” TV, which aired in February 2012. I formed and led an internal committee to oversee the creation of the video; wrote the script; organized 50 staff volunteers for the film shoot as crew and actors; served as the liaison between the executive team and the production company; suggested revisions for the footage; and promoted the segment in the media via a press release. The final video that aired can be viewed on YouTube.