Branding

A brand is as important to a company or product as its name. It is the look, style, and feeling that defines who you are, what you do, and what you sell to your target audience. A brand is what customers or clients recognize that identifies you. It’s what they’ll take with them after first interacting with you or your product, and it’s what they’ll remember long afterward. Having a cohesive brand with a clearly defined graphic design/layout and marketing message will reinforce your brand and enhance customer/client loyalty. I have led and managed the branding initiatives of corporate and creative projects alike. Here are some visual representations of my favorite projects.