From 2010 to 2013, I was in charge of a major overhaul of marketing materials for a $61M architecture and engineering consulting firm in Indianapolis, Indiana (named the No. 1 largest firm by the Indianapolis Business Journal in 2012). To create cohesive new marketing and specialty brochures, as well as marketing packet stuffer sheets for each of the 11 disciplines at the company, I interviewed more than 75 key executives and staff and wrote and edited more than 28 brochures, helping to enhance promotion of the firm’s services to potential clients in order to secure more work in the industry. The types of brochures (both technical and creative) that I created are as follows.
General Services:
Architecture
Civil Engineering
Company Disciplines Overview
Complete Streets
Construction Inspection
Environmental Science
Federal
Gas and Oil
Healthcare
Information Technology
Investigative/Forensics
Land Planning
Land Surveying
Mayor’s Guide to Success
Mixed-Use Housing
Municipal
Phosphorus Removal
Planning
Pre-Development
Pretreatment on Industrial Waste Treatment
Public-Private Partnerships (Marketing Packet)
Rail Transportation
Regional Sewer Districts
Roundabouts
Structural Engineering
Transportation – General
Utility Infrastructure
Visualization / Graphic Design for A/E Industry
The Art of Storytelling by Leslie I. Benson 