Marketing

5 Marketing Trends in 2019

If you read industry magazines like Forbes, Adweek, or Marketing News, you may have already picked up on many of the forecasted trends for the new year. It’s true that 2019 promises to bring more creativity and innovation to branding and marketing campaigns than ever before. The changes that stand out, however, are rooted in… Continue reading 5 Marketing Trends in 2019

All Blog Posts By Topic, Journalism, Marketing, Writing Tips

Copy Editing for Higher Standards

Check out these quick tips on how to spend your time as an editor, editing for social media, and websites that’ll make your life easier in this ACES Editing Bootcamp recap! “Research shows dedicated readers (an hour or more per day) have higher standards. They are more concerned about professionalism and grammar than errors of… Continue reading Copy Editing for Higher Standards

All Blog Posts By Topic, Creativity & Imagination, Journalism, Marketing, Writing Tips

The Need for Design Thinking

Empathy and creative collaboration are at the forefront of innovative success. Learn more in this AAN 2014 Convention recap! On July 12, 2014, the final day of the AAN 2014 Convention, held in Nashville, TN, Justin Ferrell, instructor at Stanford University’s d.School discussed the importance of creative risk taking, experimentation, team collaboration and the effect… Continue reading The Need for Design Thinking