All Blog Posts By Topic, Journalism, Marketing, Writing Tips

A Growing Mosaic: Changing Demographics Across the U.S.

As the makeup of our nation changes dramatically, journalists must better understand their readers—especially the rising Millennial generation. When it comes to the demographics of the U.S., Paul Taylor, executive vice president of the Pew Research Center, is an expert. During his keynote speech on July 12, 2014, the final day of the AAN Convention… Continue reading A Growing Mosaic: Changing Demographics Across the U.S.

All Blog Posts By Topic, Journalism, Marketing, Writing Tips

Create a Captivating Reader Experience through Design

Learn the importance of a visually rich publication. On July 11, 2014, during the AAN Convention 2014 in Nashville, TN, Jandos Rothstein (http://jandos.com), creative director at the Washington City Paper, hosted “Enterprising Interiors,” a workshop during which he offered ideas on how to spark more reader engagement by enhancing the visual design elements of a… Continue reading Create a Captivating Reader Experience through Design

All Blog Posts By Topic, Journalism, Writing Tips

Big Ideas in the Future of Journalism

As technology grows, the role of journalism is changing. Gregg Pascal Zachary, professor at the Walter Cronkite School of Journalism at Arizona State University, believes journalists must “wear more hats” now than ever to keep ahead of the competition. But with technology flooding the market with information, getting heard above the noise is not an… Continue reading Big Ideas in the Future of Journalism

All Blog Posts By Topic, Journalism, Marketing, Writing Tips

Embracing the Entrepreneurial Mindset

Thinking like a start-up company will increase your ability to come up with new creative projects. John Murdock, an instructor from the Nashville Entrepreneur Center (http://www.ec.co), discussed the importance of content creators thinking like entrepreneurs during his July 11, 2014, session at the AAN Convention. “The will to create is encoded in human DNA,” he… Continue reading Embracing the Entrepreneurial Mindset