Natural Health Blogs

Here’s a roundup of some of the natural health blogs I’ve written for Natural Healthy Concepts, a vitamin shop and ecommerce store based in Appleton, Wisconsin. Click on the images to follow the link to each article. Thanks for reading!

2016-8-15-Matcha2016-8-29-Pregnancy-and-Supplements2016-9-12-Private-Label2016-9-23-Zinc2016-10-10-Activated-Charcoal2016-10-28 MCT Oil2016-11-14-Eat-Well-During-Holidays2016-11-28-Healthy-Holidays2016-12-5-Bladder-Control2016-12-23 Leaky Gut2017-1-16-Coconut-Oil2017-2-3-Chapped-Lips2017-2-17-FDA-Regulates-lead-Beauty-Products2017-2-27-Cricket-Nutrition2017-3-13-Biotin-for-Beauty2017-3-20-Spring Cleaning2017-3-31-Emotional-Eating041417-Snot-Social-Landscape-1200x625.jpg042417-Americas-Nutrient-Deficiency-Social-Landscape-1200x625

Innovation through Collaboration: Beauty Business Companies Team Up

2008-GCI-Beauty Innovators Borba cvr-smlEditor’s Note: In business, oftentimes, two heads are better than one. For this GCI magazine cover story, I interviewed executives from three companies in the beauty industry. Alexis Mezzina DiResta, vice president of the cosmetics company Tarte told me the story of collaborating with Borba, a drinkable skin care supplement provider, to produce a new beauty product, the vitamin-infused Inside Out lipstick and lip gloss line. Through cold calls and some out-of-the-box thinking, the two companies successfully created and launched the new product. Tarte went on to collaborate with BriteSmile, perfecting a dual lip gloss and teeth whitener called Enbrightenmint. Their stories about fearlessly collaborating with competitors were, well, enlightening.

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Written by Leslie I. Benson
Published May 1, 2008, GCI magazine

Read Full Story (PDF): Click here
Read Online Version: Click here

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Magazine Cover Story: Nutricosmetics in the Beauty Industry

gci0809_lg[1]Editor’s Note: Part of the challenge of working as an assistant editor for Global Cosmetic Industry (GCI) magazine in the Chicago area was to research and understand the intricacies of the beauty business. The marketers selling beauty products to consumers are always searching for unique marketing claims to pitch new products. “Nutricosmetics” was one of the new concepts that seemed to actually work. By eating “anti-aging chocolates” or drinking nutrients through popular “skin care drinks” and other products, the consumer could allegedly enhance their other cosmetics and skin care products. Thus, their skin would look younger, among other effects. This was a challenging cover story I had fun tackling in 2008.

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Written by Leslie I. Benson
Published September 5, 2008, GCI magazine

Read Full Story (PDF): Click here
Read Online Version: Click here

Click on image to enlarge text

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