Part of the challenge of working as an assistant editor for Global Cosmetic Industry (GCI) magazine in the Chicago area was to research and understand the intricacies of the beauty business. The marketers selling beauty products to consumers are always searching for unique marketing claims to pitch new products. “Nutricosmetics” was one of the new concepts that seemed to actually work. By eating “anti-aging chocolates” or drinking nutrients through popular “skin care drinks” and other products, the consumer could allegedly enhance their other cosmetics and skin care products. Thus, their skin would look younger, among other effects. This was a challenging cover story I had fun tackling in 2008.
Click on image to enlarge text