All Blog Posts By Topic, Journalism, Marketing, Writing Tips

The Art of Storytelling…

The art of storytelling stems from an ability to understand and connect with humanity, forming a deeper level of meaning from life experiences—not only from your own, but more importantly, by learning from the experiences of others. It’s the art of objective observation, absorption of new information, and the ability to express the truth to others, which, yes, is often stranger than fiction.

It is my purpose in life to tell stories. It’s my mission. … I’m here to “bear witness.”

With nearly two decades of professional media-related experience, a master of arts in journalism, and a bachelor of arts in English, I have worked in the fields of journalism, marketing, and public relations, utilizing my love of the written word to write and edit everything from cover stories, news articles, feature stories, and blogs to corporate newsletters, press releases, reports, letters, award submittals, and more. I have been fortunate to serve in a variety of leadership roles, managing teams of up to 30 freelance writers and photographers to produce daily, weekly and monthly publications for online and print purposes.

An entrepreneur at heart with a passion for creativity, I even launched an original music magazine in 2005, for which I created a business plan, secured advertisers, and loyal subscribers. Since 2009, I have also merged my love of writing with my love of music, performing in my spare time as the singer-songwriter for Nashville recording artists The Sweetest Condition (formerly Irene & Reed).

My lifelong pursuit of creative endeavors continues with each new challenge. I look forward to the opportunities that await me in the fields of journalism, marketing, and public relations.


I. Writing and Editing

   A. Media – Print and Online:

        Newspapers (Daily and Weekly), Magazines (Trade/B2B and Consumer), Blogs

Topics: Business, Engineering and Design, Education, Military/Federal, Science, Health, Beauty, Literary, Cooking/Food, Travel, Recreation, Arts and Entertainment

   B. Corporate:

News Releases, Newsletters, Brochures, Advertisements, Letters, Resumes, Project Narratives, Reports, Award Submittals, Ghost-written Articles for Newspapers and Magazines, Website Redesign

   C. Educational:

Student Newspapers (Daily and Weekly), Student Literary Magazines, Poetry Journals, Electronic Newsletters, Class Bulletins, University Books

II. Public Relations/Marketing

Branding, Competitor Research, Copywriting, Marketing Initiatives, Securing Media Coverage (Print, Online, Radio, Television), Social Networking (LinkedIn, Facebook, Twitter, YouTube)

III. Technical Skills

Adobe InCopy, InDesign, Photoshop, Acrobat Distiller, PageMaker, QuarkXPress, FrontPage, Microsoft Office, Deltek Vision, PeopleSoft/Oracle, CollegeNet’s R25 room scheduling software, Clickability Web content management system, AP style

IV. Other

Songwriting, Conversational German, Graphic Design, Music Promotion and Booking, Music Performance, Podcast Interviewer, Television Guest Host, Website Design, Photography


View Leslie Benson's profile on LinkedIn     





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